Our Limestone White tells the story of the oldest building paint in history. Whitewash stamps the building tradition of Southern European villages. It was applied to famous architectures, including the Greek Acropolis, the Roman Colosseum and Villa Savoye. The latter was designed by Le Corbusier and encapsulates the Modernist style. Whitewash was tacitly understood as part of its plain look. Unlike contemporary paints it does not remain on the surface, but is absorbed easily by the underlying material. Consisting of antimicrobial lime it prevents molds.

Our Copper Green imitates the patina forming naturally on copper surfaces over time. In the past the roof of a church would turn green shortly after construction, whereas today the change of its color takes much longer. This is due to a better air quality. In acid rain, deriving from the use of coal fired ovens, for example, the copper oxidized faster. In 1929 the mayor of the German city of Cologne, Konrad Adenauer, had a pigment resembling the patina of copper produced. Until today the city is well known for its bridges painted in Cologne Green.

Our Industrial Black is an homage to steel. The impact of the industrial revolution on architecture was enormous. The development of new construction methods in iron and steel replaced building materials such as stone, brick and wood by providing taller and stronger structures than ever before. A well-known example is the AEG turbine factory situated in Berlin. Its, by the time unique design features 100 meters long and 15 meters tall walls consisting of steel and glass. Peter Behrens created an industrial architecture, which was not hiding behind historic facades anymore, but gained a new self-confidence.

Our Brick Pink derives from the dust of red bricks. The fired color of clay bricks is mainly determined by the mineral content of the used soil. Pink bricks are the result of a high iron content. As the firing temperature increases the color changes from dark red, to purple and then brown. Traditionally bricks were made of the local soil. Their names therefor reflect their origin together with the appending earth tones. The Berlin City Hall for instance is made of Rathenower Red, while the Royal Albert Hall of London is made of Fareham Red.